An evolved model:
Extension or expansion of your business into new strategies, tactics, and channels created by digital can be a daunting adventure. Traditionally, organizations have embarked on this journey through one of two methods (or both).
Organizations hire new people to lead initiatives:
- Organizations considering digital will often hire one or more experts to lead initiatives or strategy projects
- A digital expert or leader can run an organization north of $150,000 as a fully loaded employee cost and this person will likely want a team very quickly
- Hiring these resources often creates internal organizational and political challenges as the deliniation between roles and responsiblities are not always clear and well-defined
- Add to that the natural organizational challenges that come with creating channel conflict, aligning cross-channel marketing campaigns, incentives and variable compensation alignment, and account ownership and you start to see the complexity
Organizations engage a digital consultancy:
One of the pitfalls we have seen firsthand with traditional agency or consultancy services engagement models is the significant investment required to start any digital initiative. Traditional agency models are built on fully-leveraged resources and time duration committment from clients.
- Initial strategy or roadmap projects typically contain 3-12 people for an 8-12 week engagement and can run $150,000 – $800,000 depending on the agency’s rates and project scope
- They require a considerable focus and commitment from the client organization for the duration of the project, often to the detriment of the rest of your business
- At the end of the initial engagement, your organization will need to extend the consulting team to continue to get support, making the investment more ongoing and impactful
- There is significant financial and human capital wasted during the first few weeks of the engagement, decreasing the value from the investment, and often ending up in a change order to recover the scope
How we support your organization:
Evolve-Digital offers several engagement models to help firms at various stages of transformation. Our retainer model offers several advantages to either hiring new employees or retaining a traditional consultancy.
Advisory Services Model:
Those still evaluating if and how they want to move into digital or those on a measured path to transformation can take advantage of Evolve-Digital’s Advisory Services. Advisory Services are structured to provide recurring interactions and support, spaced out so that your team can absorb and react to the outputs. Learn more…
Strategic Services Model:
Those organizations that have decided to made a strategic commitment to digital can take advantage of Evolve-Digital’s Strategic Services. As your organization prepares to moves into action, Evolve-Digital can provide help you understand the potential impacts to your business model, organization, processes, and channels that will invevitably occur. We help flesh out strategic plans, build business cases, identify opportunities and close gaps, prior to making a more significant investment either by hiring folks or retaining a full-service agency or consultancy. Strategic Services are structured to provide more frequent touchpoints and support as the program crystalizes and action accelerates. Learn more…
Planning Services Model:
Those organizations that are embarking on one or more digital projects can take advantage of Evolve-Digital’s Planning Services. Our Planning Services are designed to help you get organized, plan your program, select partners, and begin the organizational transformation. We’ll help you avoid common pitfalls that take digital initiatives off-course from the start, and ensure that you get the best possible partners, pricing, and resources as you move forward. Planning Services provide more structure and approaches the level of support that you would see with dedicated support either internally or from a retained partner. Learn more…